Communications
External-voice sphere. Public surface = wiki + landing page + press.
Public surfaces
| Surface | URL | Stack | Status |
|---|---|---|---|
| Marketing landing | mishafoundation.org | Astro + CF Pages | TBD post-domain registration |
| Public wiki | wiki.mishafoundation.org | Quartz v4 + CF Pages | index |
| LinkedIn page | TBD | Year 1 | |
| X/Twitter | TBD | X | Year 1, low priority |
| YouTube | TBD | YouTube | Year 2 (lab visit videos, family stories) |
Voice
Per Mission & Identity: first-person honest, parent voice, no marketing-speak. Numbers over adjectives. Show the work. Failed grants and rejected ideas published, not hidden.
Press strategy
Year 1: zero proactive press. The work isn’t ready to be talked about and the story is “we just incorporated” — not interesting yet.
Year 2: one anchor story when first material grant disbursed (e.g., to Holt Lab). Probably HK English-language press first (SCMP), then niche rare-disease outlets (Global Genes, Genetic Literacy Project).
Donor reporting
- Quarterly: 1-page email update to all patrons + donors. Numbers, what shipped, what didn’t, what’s next.
- Annual: full annual report → wiki + PDF + signed by Egor + board.
- Per material gift ($25k+): personalized thank-you within 7 days + invitation to one annual visit (lab, family meeting, or strategic call).
Active projects
Connections
[part-of]index[applies]index[applies]Public Wiki[see-also]Mission & Identity (voice spec)